INNA has officially dropped the final two music videos to complete her visual album YO, “Locura” and “La Vida”. She promised that each of the 11 songs from the album will have their own music video, and that’s exactly what she has done, and what a beautiful journey we’ve gone through watching her release music video upon music video, although there seemed to have been a rush-drop around her album release. These two videos follow up her previous double music video release for the songs “Si, Mama” and “Contigo”.
INNA, real name Elena Apostoleanu, is one of the biggest Romanian female artists around at the moment, having gone on to have international success with her early singles such as “Hot”, “Amazing”, and “Sun Is Up”. She continued her success with a variety of singles that have hit over 100 million views on YouTube including “Ruleta“, “Gimme Gimme“, and “Heaven“. She has collaborated with some of the biggest artists and DJs including Flo Rida, Pitbull, J Balvin, Daddy Yankee, Martin Solveig, Sak Noel, and Dannic, to name a few. Prior to the release of her sixth studio album, YO, she teased the album for months, revealing that she took creative control for the album, unlocked her songwriting abilities, and that it will be a full Spanish album. In promotion of the album, she dropped the singles “RA”, “Iguana”, “Sin Ti”, and “Tu Manera” before dropping YO. We also managed to speak to INNA in our exclusive interview about the album release, she used these five words to describe the album: “Sensitive, YO, artsy, real, love.” This week saw her complete her visual album, as she continued to drop music videos for the rest of the songs, “Te Vas“, “Fuego“, “Gitana“, “Si, Mama“, “Contigo“, and now “Locura” & “La Vida”.
As with all her music videos for this album, these two new ones have been directed by NGM Creative’s Bogdan Paun, with Alexandru Muresan acting as director of photography, whilst Loops Production acted as the production company of the music videos. The songs have been written by David Ciente, Elena Alexandra Apostoleanu, and Maria Cristina Chiluiza, whilst they were produced by David Ciente, and Max Kissaru mix & mastered the tracks.